About Us
CF Winnipeg Centre is a fresh food and grocery destination connecting Winnipeg with farmers and producers from across Canada.
Who We Are
CF Winnipeg Centre is a vibrant food and grocery destination located in the heart of Winnipeg. Our centre brings together fresh produce, quality groceries, specialty foods, and everyday essentials — sourced through direct partnerships with farmers and producers from across Canada.
We are dedicated to providing a welcoming and modern environment where shoppers can find fresh, high-quality food at fair prices. By connecting Canadian farmers with Winnipeg families, we help strengthen local food systems while delivering a shopping experience built on freshness, trust, and community.
Fresh From Canadian Farms
Every apple, every vegetable, every cut of meat — sourced through direct relationships with Canadian farmers and producers who share our commitment to quality.
- Direct partnerships with farms across Canada
- Cold-chain logistics for peak freshness
- Traceable, transparent sourcing
- Supporting local agriculture & food sovereignty
Our Mission
Our mission at CF Winnipeg Centre is to create an exceptional food and grocery environment that delivers freshness, quality, and value to every shopper. We aim to support Canadian farmers and producers, provide outstanding service to our customers, and contribute positively to the economic and social vitality of the community we serve.
Farmer Partnerships
Direct relationships with Canadian farms and producers.
Fresh Daily
Produce and groceries delivered fresh from source to shelf.
Canadian Grown
Supporting local agriculture and food sovereignty.
Quality Guaranteed
High standards from harvest to your basket.
Our Values
Excellence
We maintain the highest standards in food quality, customer service, and facility management.
Integrity
We operate with honesty, transparency, and accountability in every farmer and customer relationship.
Teamwork
Collaboration and mutual respect are at the core of our workplace culture, enabling shared success.
Customer Focus
Our shoppers are at the center of everything we do. We strive to deliver a welcoming and enjoyable food shopping experience.
Responsibility
We embrace sustainable sourcing and responsible operations that benefit our community and the environment.
Innovation
We continuously seek new ideas to enhance freshness, convenience, and the overall shopping experience.
Our Team
At CF Winnipeg Centre, our team is the foundation of our success. Our dedicated professionals work across multiple departments — including operations, fresh food handling, customer service, security, maintenance, and administration — to ensure the centre operates smoothly and efficiently every day.
We pride ourselves on fostering a professional, inclusive, and supportive workplace where employees are empowered to grow, collaborate, and contribute to delivering exceptional service. Through the dedication and expertise of our team, we create a safe, welcoming, and fresh environment for all who shop with us.
Now Hiring – Join Our Team
At CF Winnipeg Centre, we are currently expanding our workforce and welcoming motivated professionals to join our growing team. We are seeking dedicated individuals across several departments who are committed to delivering excellent service and maintaining a high standard of food retail operations.
Sales Associates
Engage with customers, provide product knowledge on fresh and grocery items, and create a positive shopping experience while supporting store sales.
Secretary / Administrative Support
Provide essential administrative assistance, manage documentation and communications, and support daily office operations with professionalism and efficiency.
Drivers
Responsible for the safe and timely transportation of fresh produce and groceries, staff support services, and maintaining company vehicles in accordance with safety standards.
Security Personnel
Ensure the safety and security of the shopping centre, visitors, and staff by monitoring the premises, managing incidents, and maintaining a secure environment.
Cleaning & Maintenance Staff
Help maintain a clean, safe, and welcoming food-safe environment throughout the shopping centre by performing routine cleaning and facility maintenance tasks.
We welcome hardworking, reliable, and team-oriented individuals who are eager to contribute to a professional, fresh-focused environment.
Our Leadership Team
Our leadership team is focused on attracting, retaining and empowering the best team in the business to create robust economic and social value for our customers and Canadian farming partners.
Joseph Wilson
The President and Chief Executive Officer of CF Winnipeg Centre provides strategic leadership and overall direction for the organization. In this role, the CEO oversees daily operations, drives business growth, strengthens partnerships with Canadian farmers and retailers, and ensures the delivery of fresh, high-quality food experiences for our shoppers.
Matthew Davies
The Executive Vice President, General Counsel & Corporate Secretary at CF Winnipeg Centre oversees the organization’s legal affairs, corporate governance, and regulatory compliance. This role provides strategic legal guidance to executive leadership, ensures all operations align with food safety regulations and applicable laws, and supports sound decision-making across the organization.
Christian Wright
The Executive Vice President, Operations at CF Winnipeg Centre is responsible for overseeing the day-to-day operational performance of the centre. This role ensures that all operational departments — including fresh food handling, facilities management, security, maintenance, and guest services — function efficiently to deliver a safe, clean, and fresh environment for shoppers and tenants.
Our Company History and Facts
CF Winnipeg Centre was established with the vision of creating a fresh food and grocery destination that serves the needs of Winnipeg families, local businesses, and visitors. From its early development, the centre has focused on providing a modern environment where fresh produce, groceries, dining, and essential services come together in one convenient location.
Over the years, CF Winnipeg Centre has continued to evolve by strengthening direct partnerships with farmers and producers across Canada, improving facilities, and enhancing the overall customer experience. Through continuous investment in cold-chain infrastructure, sourcing, and customer service, the centre has grown into a trusted food destination that reflects the agricultural diversity of Canada.
Today, the centre remains committed to delivering fresh, high-quality food while contributing to the economic vitality of Canadian farms and the community development of the surrounding area.
Key Facts
Prime Location
Conveniently located at [address TBD], in the heart of Winnipeg.
Fresh Food & Grocery Hub
Home to fresh produce, quality groceries, specialty foods, dining, and essential services — all under one roof.
Canadian Farmer Network
Direct partnerships with farmers and producers from across Canada ensure fresh, traceable, quality food.
Customer-Centered Experience
Focused on delivering exceptional customer service and a welcoming environment for shoppers and visitors.
Sustainable Sourcing
Committed to responsible sourcing and operations that support environmental sustainability and Canadian agriculture.
Community Engagement
Actively supports community initiatives, food programs, and events that contribute to the growth and vibrancy of Winnipeg.
Our Development Process
At CF Winnipeg Centre, our development process is guided by careful planning, collaboration with Canadian farmers and producers, and a commitment to delivering a high-quality fresh food environment. Each stage focuses on creating a modern, efficient, and food-safe shopping destination.
Strategic Planning 📊
The process begins with comprehensive research and planning. Market analysis, location evaluation, and community food needs assessments are conducted to ensure the development aligns with the economic and social demands of the area.
Design & Concept Development 🏗️
Architects, planners, and food retail specialists collaborate to design a functional and welcoming food shopping space. The goal is to create an environment that enhances customer experience, supports fresh food vendors, and integrates modern refrigeration and cold-chain infrastructure.
Construction & Infrastructure 🚧
During the construction phase, advanced building techniques and food-safe quality standards are applied to ensure durability, safety, and sustainability. Infrastructure such as cold storage, utilities, parking facilities, and accessibility features are carefully implemented.
Farmer & Vendor Partnerships 🚜
Farmers, producers, and food vendors are selected from across Canada to create a balanced mix of fresh produce, groceries, dining, and service experiences. Strong partnerships help ensure a vibrant and diverse food community.
Operational Setup ⚙️
Before opening, operational systems are established, including cold-chain logistics, food safety protocols, security, maintenance, facility management, and customer service operations. Staff training and operational procedures are also implemented.
Community Engagement & Launch 🎉
The final stage involves introducing the centre to the community through promotional activities, farmer partnerships, and events that welcome visitors and establish the centre as a trusted local food destination.
Continuous Improvement 🔄
Even after launch, development continues through upgrades, new farmer partnerships, sustainability initiatives, and ongoing improvements to enhance the freshness and shopping experience.